ABOUT

Sports taught me how to compete.

Design taught me how to communicate.

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I'm an Art Director and Designer based in Atlanta, building campaigns, brand systems and motion work where sport, culture and storytelling meet.

 

I grew up between Bucaramanga, Colombia and Atlanta, and I've competed in golf for fourteen years. Highlights: national junior champion in Colombia (Copa Eduardo Herrera, 2021), the Toyota Junior Golf World Cup and qualifying for the Latin America Amateur Championship in 2022, and four years on SCAD's men's golf team.

 

Competing taught me to read a situation fast, commit to one clear decision and deliver under pressure. That's how I run a brief.

 

A few places that thinking has gone:

• FIFA World Cup 26 with the Metro Atlanta Chamber: wayfinding that guides fans along the last mile to the stadium, selected and installed across the route

• AIG Innovation Hub (SCADpro): an interactive kiosk taken from concept to a physical prototype, now implemented in AIG's Atlanta hub

• Deloitte (SCADpro): a housing-help app prototype that Deloitte carried forward into development

• Ruitoque Golf Country Club: a rebrand delivered across 15+ assets, from billboards to reels, with social engagement up about 25%

• Ologo Golf and U.S. Kids Golf: brand films, social content and a 4D immersive brand experience, art directed end to end

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Design runs in my family. My father is an architect, and my brothers Antony and Valentino work in 3D and motion. We share projects and critique each other's work, which keeps the bar high.

 

I graduated from SCAD in 2026 with a BFA in Advertising and Branding, Magna Cum Laude. I work in English, Spanish and Italian, across Adobe Creative Suite, Cinema 4D, Figma and AI-driven production.